PRESENTED BY SHARP
SATURDAY, SEPTEMBER 22, 2007
RUMSEY PLAYFIELD, CENTRAL PARK, NYC
DOORS OPEN 2PM
With live performances by
MF DOOM PHAROAHE MONCH COLLIE BUDDZ
TERIYAKI BOYZ® DJ UPPERCUT feat. ROSCO P.COLDCHAIN
New York, NY (September 4th, 2007) - New York - Tokyo (NYT), Fujisankei Communications International (FCI) and Sharp Electronics Corporation team up once again to bring you the 3rd annual New York-Tokyo Music Festival (NYTMF) on Saturday, September 22, 2007 at Rumsey Playfield in Central Park. An all day, open air, high-energy concert and festival, NYTMF is quickly establishing itself as the "can't miss" event to close out the summer.
This year's music lineup digs deep into New York City's storied hip-hop culture, featuring two of the city's most unquestionably gifted lyricists and musicians of our time with MF DOOM and PHAROAHE MONCH (performing with his live band).
From Tokyo, A BATHING APEÂ®'s NIGOÂ® is bringing his hip hop group, TERIYAKI BOYZ®, for their first ever US performance. Tokyo's electronic one-man band DJ UPPERCUT will also be making his US debut, and will feature ROSCO P.COLDCHAIN of the Neptunes' record label, Star Trak Entertainment.
COLLIE BUDDZ, the rising reggae artist from Bermuda, makes a special appearance representing the wide scope of culture and music the Festival offers.
Additionally, KENNY MUHAMMAD, the Human Orchestra, will MC the event and bring his own astounding beatboxing talents to the table. Arrive early, as KOOL DJ RED ALERT will man the decks from 3PM - 6PM while festival attendees dance, shop, drink, and mingle prior to the live music portion of the Festival.
In addition to the stellar musical lineup, the Festival will feature a variety of content ranging from fashion and artwork to hot new technology and games. EA's brand new video game SKATE will be playable in our GAME ZONE, with a range of skateboard artwork and street style on display in our FASHION ZONE. A SKATE ZONE will also be set up with a mini street style skate park, and local skate heroes will show off their skills throughout the day. The ART ZONE will feature the work of SHIN TANAKA, the celebrated Japanese artist responsible for a range of adorable paper toys, and the official NYTMF 2007 visuals.
Our Japanese performers, TERIYAKI BOYZ® and DJ UPPERCUT will feature music and fashion direct from Japan, on sale in the exhibitor area alongside our sponsor's tents.
For event updates, visit: http://music.newyork-tokyo.com
For press contacts and artist interview: Taeko Baba| New York- Tokyo| email@example.com|212.965.6751
'New York' and 'Tokyo' represent two extremes. East and West, cool and cute, underground and mainstream, futurism and traditionalismâ€¦ Our mission is to encompass both extremes and to spawn a new creative experience.
THIS YEAR'S PERFORMERS - FROM AMERICA:
MF DOOM (RHYMESAYERS)
Patterning his persona and logo after the Marvel Comics supervillain Dr. Doom, the man behind MF (Metal Face) DOOM's iron mask is actually Daniel Dumile, aka Zev Love X, a member of former Big Apple hip-hoppers KMD.
MF DOOM's approach to music is what defines such phrases as, "the fine line between insanity and genius". Unconventional. Abstract. Unorthodox. These words merely scrape the surface of the layer of grain he goes against musically, conceptually and let us not forget rhythmically. As if to mock the standards of musical timing his vocal patterns take shape and words land upon the drums in the same manner that a rock is skipped great distances across a lake; skillfully, constant yet erratic, and without a hint of when it will come to an end.
The pure truth of the matter is that MF DOOM best personifies the origins of hiphop... even better than those who may focus on attempting to make music that sounds like how it did "back in the day" or the "old school". This is simply proven by the fact that Hip Hop culture was built on rebellion. The act of doing that which was generally considered to be taboo,.is the essence of MF DOOM !
PHAROAHE MONCH (UNIVERSAL MOTOWN)
While a member of the New York City duo Organized Konfusion, PHAROAHE MONCH developed a reputation as one of underground hip-hop's pre-eminent lyricists, crafting some of the most intricate and intelligent raps recorded.
He's now ready to reintroduce himself to a rap world crying out for genuine artists. At a time when a rapper's image and financial status appear to capture the attention of fans more than lyrical content and creative production, PHAROAHE has refused to dumb down his new projects choosing instead to the rules and principles he learnt growing up in hip hop's "golden age" - be original, be true to yourself and be as skillful as possible on the mic.
It's that DESIRE to keep pushing the limits of his craft that proves why PHAROAHE MONCH's name will be mentioned as one of the greatest emcees of the all time.
COLLIE BUDDZ (SONY BMG)
Born in New Orleans, raised on the isle of Bermuda with intermittent stays in urban Toronto, Colin Harper is not an easy youth to pin down geographically. His musical alter ego COLLIE BUDDZ, however, is one of the most firmly grounded voices you may ever encounter. Incorporating influences from hip-hop to soca, COLLIE's music nevertheless has a rock-solid foundation in reggae - and its power to connect ghetto reality with the highest heights of human aspiration - that is a rarity even in Jamaica.
THIS YEARS PERFORMERS - FROM JAPAN:
TERIYAKI BOYZ® ((B)APE SOUNDS®/ UNIVERSAL MUSIC)
TERIYAKI BOYZ® is NIGO® (The founder of popular streetwear brand A BATHING APE®)'s hip hop outfit, consisting of four MCs: VERBAL (from m-flo), ILMARI and RYO-Z (from Rip Slyme),WISE (from (B)APE SOUNDS®) and DJ NIGO®.
Their first album ,"BEEF or CHICKEN", released by Def Jam Recordings and (B)APE SOUNDS®, was produced by a who's who of rap and electronica, including Ad Rock of Beastie Boys, Cornelius, Cut Chemist, Daft Punk, Dan the Automator, DJ Premier, DJ Shadow, Just Blaze, Mark Ronson, and The Neptunes.
Two tracks by TERIYAKI BOYZÂ® were featured on the " The Fast and the Furious: Tokyo Drift " film's soundtrack. Their first single, "I still love H.E.R .", was produced by and featured Kanye West. Kanye also appears in the promotional video for the song.
TERIYAKI BOYZ® won MTV Asia Awards 2006's Breakthrough Collaboration.
DJ UPPERCUT (IMPACT/GROUNDRIDDIM) feat. ROSCO P. COLDCHAIN (STAR TRAK ENTERTAINMENT)
Born in Tokyo 1981, DJ UPPERCUT encountered HIP HOP through skating at an early stage of his life. His experience, as well his natural ability to produce fresh, innovative tracks, has given his music a unique sense of hybridness - unbound by any borders or genre.
It's fair to say that UPPERCUT's distinctive musical flair and ability to transform turntable into synthesizer has only but laid the groundwork for hip-hop innovators to come. He brings forth a creative balance between the underground scene and commercial expectations, hence attracting a wide range of listeners, from those who appreciate the true meaning of artistic innovation to those who may only be familiar with music for the masses.
Throughout his career, he has produced and programmed music for J-Dilla, Towa Tei, Rosco P. Coldchain, O.C, HIFANA, DOUBLE, & Lupe Fiasco, and has provided music for Nike campaigns worldwide.
ROSCO P. COLDCHAIN is more than just an upstart artist under the Neptune's Star Trak label, he's their franchise player.
Not wanting to follow the sounds of the Neptunes too closely, COLDCHAIN'S album "HAZARDOUS LIFE" consists of more than their infectious beats. He brought on mega-producers DJ Premiere (Gang Starr), Kanye West, Mr. Porter (Denaun Porter) FAT!N, Alchemist and JellyRoll among others to create his own resonance on his work in progress. Being the franchise player he cannot rest his fame on the shoulders of his label. COLDCHAIN prides himself on being his own man, and it shows in his rhymes.
Most recently he was featured on BET's RAP CITY. And even though it's still in the making, the hype surrounding his album is increasingly immense.
VERY SPECIAL GUEST MC & DJ:
KENNY MUHAMMAD, THE HUMAN ORCHESTRA
Welcome to the world of THE HUMAN ORCHESTRA a.k.a. KENNY MUHAMAD! This wizard of sound possesses an astounding ingenuity that enables him to construct an unlimited array of musical composition all without the use of what the average listener would consider to be instruments.
KENNY (THE HUMAN ORCHESTRA) has put an entirely new twist on the art that some of us would immediately call the human beat box. He defines the human body as the first instrument. Through an awesome manipulation of his own body, Kenny summons Afro Cuban, Jazz, Rock, Reggae, Salsa, House, Techno, Jungle, Drum & Bass, Trance, and Hip Hop rhythms from the depths of his soul to create amazing music.
THE HUMAN ORCHESTRA has performed across Africa, Japan, Europe, and throughout the United States. He has developed a worldwide fan base, captivating thousands as he shared the stage with Public Enemy, Mindless Self Indulgence, Matisyahu, Squarepusher, The X-ecutioners, Regina Bell, The Gap Band, Maxwell, Angie Stone and Stevie Wonder to name a few.
When you get the opportunity, take a melodious ride of sight, sound, and imagination with KENNY MUHAMAD, THE HUMAN ORCHESTRA.
KOOL DJ RED ALERT (POWER 105.1 FM)
DJ RED ALERT is recognized and respected worldwide as one of the founding fathers of Hip-Hop music and culture! He has received numerous awards and accolades including a special award at the first annual Rap Hall of Fame Awards show. The prestigious Lifetime Achievement Award from IMPACT music trade publication for 1998 and the 1997 Mix Show DJ of the year award from GAVIN. In addition DJ Red Alert was named one of the 50 most influential people in music by ROLLING STONE magazine. Red Alert was recently inducted into the ROCK AND ROLL HALL of FAME in Cleveland, Ohio with his own exhibit.
The only DJ of this era so honored! KOOL DJ RED ALERT was named an honorary ambassador to the United Nations in recognition of his contributions in the field of music. In June 2003 Red Alert was inducted to the Bronx Walk of Fame where past honorees have included such luminaries as General Colin Powell. DJ RED ALERT has appeared in over 50 music videos.
GAME ZONE FEAT. EA's SKATE
EA's award-winning SKATE video game, will be released on September 12 for the Xbox 360(TM), and on September 24 for the PLAYSTATION(R)3.
In the game, everything you do works towards getting you coverage in two of skateboarding's premier magazines -- Thrasher and The Skateboard Mag.
Coverage also means sponsors, product, money and fame. Become a legend by getting the covers and you'll earn a coveted invitation to skate in the X Games -- the world's top skateboarding competition. You'll be able to throw down on the street course and go huge in the Skateboard Big Air event, innovated and dominated by two time gold medalist Danny Way.
SKATE recently received the "Best Sports Game of E3 - IGN Xbox 360" award at the E3 tradeshow in Santa Monica. SKATE was also one of only four games nominated for Best Sports game for the "Game Critics Awards: Best of E3 2007". The judges for this award included editors from the 36 leading videogame publications in the industry.
With innovative Flickit controls that take advantage of the dual analog sticks and the ability to sculpt tricks that define your own style, SKATE delivers an authentic boarding mecca like no other videogame.
A special SKATE ZONE will be set up with a mini street style skate park, and local skate heroes will show off their skills throughout the day.
Images courtesy of Groundriddim â€¢ T-Shirt art showcase - TBA
â€¢ Skateboard display showcase - TBA
ART ZONE FEAT. SHIN TANAKA
Shin Tanaka is a Japanese artist who has worked with some of the biggest names in street fashion and designer toys. His claim to fame is a vast range of elaborate paper constructions ranging from adorably hip and colorful toy monsters, to spot-on replicas of cutting edge footwear.
His work has led to collaborations with Nike, Adidas and Onitsuka Tiger for specially commissioned shoes, and scores of gallery showcases throughout the world. Many of his original creations are posted on his website, http://shin.co.nr, and made available for admirers to download and cut out into their very own paper toys. Shin Tanaka's playful and fun designs are appealing for creative youngsters as much as they are for the most hardened and cynical hipster.
TERIYAKI BOYZ® TENT
CDs, DVDs, and limited edition TERIYAKI BOYZ® tour T-shirts (made with A BATHING APE® base T- shirts) on sale
DJ UPPERCUT TENT
DJ UPPERCUT's official NYTMF2007 mix CD, and artist albums on sale
â€¢ KDDI Mobile
NEW YORK-TOKYO TENT
New York - Tokyo Music Festival T-Shirts on sale
NYTMF 2007 MAIN EVENT @ Central Park Rumsey Playfield
MAIN STAGE EXHIBIT AREA
3PM: LIVE DJ SET
Kool DJ Red Alert
6PM: LIVE MUSIC PERFORMANCE
Hosted by KENNY MUHAMMAD
DJ UPPERCUT feat. ROSCO P. COLDCHAIN
Mini street skate park
Skateboard displays - TBA
T-Shirt showcase â€“ TBA
VIDEO GAME ZONE
Featuring SHIN TANAKA
TERIYAKI BOYZ® Tent
DJ UPPERCUT Tent
NEW YORK-TOKYO TENT
Schedule subject to change depending on production process
Online: $22 + Service Fee
NYC Retail Outlets: $23
* Rock & Soul 462 7th Ave @ 35th St
* Fatbeats 406 6th Ave btwn 8th and 9th St
* Reed Space 151 Orchard St btwn Stanton & Rivington
* Turntable Lab 120 E 7th St btwn 1st Ave & Ave A
* Atmos 203 W 125th St at Adam Clayton Powell Jr. Blvd
Box Office (on Sep. 22 only) : $25
â€¢ Rumsey Playfield Box Office 69th Street at East End Drive in Central Park
New York - Tokyo (NYT), founded in 2001, is a NYC-based lifestyle marketing, communications, and event media production company that is uniquely positioned to embrace the creative exchange and influence inspired by the New York and Tokyo youth culture scenes. Since 2003, NYT has been hosting two monthly events: GNG (Gamers Nite Groove) and MDS (Monthly Director Series) as well as two annual events: the New York - Tokyo Music Festival and Tokyo Robotics. We have organized numerous client collaboration projects in fashion, music, and sports.
The New York - Tokyo Music Festival (NYTMF),began in 2002 as a 4-day event featuring over 40 performers from both Japan and the US. Featured artists have included BoA and Kumi Koda, who are currently the No.1 selling female JPop (Japanese Pop) singers in Japan, and NY-local electronic music artists Rich Medina and DJ Spooky. NYTMF has since remained NYT's strongest branding event. In 2006, it evolved into a higher energy, hip-hop driven outdoor event. Blessed by an extraordinary line-up of artists that are currently breaking new ground in emerging subgenres -- ranging from the sound of American hip-hop prodigy Talib Kweli to the best of the Japanese underground scene led by Hifana (Best of Break Beats) -- NYTMF 2006 drew a crowd of 6,900 along with various media groups to Central Park. NYTMF 2006 and NYTMF 2007 have been produced by New York -Tokyo and its partner, FCI.
Fujisankei Communications International (FCI),a subsidiary of Japan's Fuji Television Network, acts as the international representative of the Fujisankei Communications Group. FCI maintains its headquarters in New York and has offices in Los Angeles, Washington, DC, Honolulu, Berlin, Cairo, London, and Paris. FCI's business activities include television production, television broadcasting, television distribution, television and newspaper news gathering, merchandising, and event planning.
NEW YORK-TOKYO THANKS THESE COMPANIES FOR THEIR SUPPORT:
ABOUT NEW YORK - TOKYO (NYT):
Started in 2001, NEW YORK-TOKYO is a NYC-based media communications company, who taps into the vibe between New York and Tokyo though Animation, Games, Music and Urban Lifestyle (from fashion to personal robots) projects. In addition to a wide range of client collaborations, NEW YORK-TOKYO is currently hosting its own events: the annual New York - Tokyo Music Festival @ Central Park, monthly Gamers Nite Groove (GNG) event, and others. http://www.newyork-tokyo.com
New York - Tokyo LLC. PO Box 1109, James A. Farley, G.P.O, New York, NY 10016-1109 212.965.6751